(eTN) – Following in the footsteps of the hugely successful ILTM (International Luxury Travel Market) series, which includes the dedicated Asia and Americas editions, Reed Exhibitions has just announced that the first ever Africa edition has been scheduled for April next year in Cape Town, South Africa.
It is one of ILTM’s policies of pre-qualifying both buyers and exhibitors. Each of the buyers and suppliers invited to attend will be specially accredited for participation in ILTM Africa. Pre-scheduled appointments will be arranged on a strict one-to-one ratio to ensure the best possible business environment, a formula which has made the Asia and America editions the success they have become.
Alison Gilmore, ILTM Exhibition Director, said when launching the media release for the event: ”Reed has been exploring opportunities in Africa for sometime, and because of the sheer size of the continent, the diversity of its luxury travel offering with natural beauty, world-class facilities, adventure and wildlife experiences, it makes sense to take our global brand, already on 3 continents, to a new one – Africa. From the day we launched ILTM Americas earlier this year, we sold out within a matter of weeks, and with the debut event opening on October 1, there will be a wait list of companies who will ensure substantial growth for the event in 2013; we fully expect ILTM Africa to have the same support.”
One of the invited participants for the Africa event, Frances Geoghegan of Africa Travel UK, was in the media release and quoted to have said: “Africa offers it all for the luxury traveler – exotic locations, stunning properties, and unique experiences. Where else can you watch the phenomenon that is Tanzania’s wildebeest migration, watch hippos from a canoe as you glide down the Zambezi, trek the mighty mountain gorillas of Rwanda, or enjoy the varying splendor of Africa’s mother city, Cape Town? It is fitting that Africa now has a platform with ILTM to showcase its wonders and diversity. ILTM has been the pioneer of luxury travel forums, matching buyers and suppliers in a highly-professional and successful environment. ILTM coming to Cape Town will be of great benefit to the whole of the African travel industry.”
And how true that is – time that Africa can showcase its natural miracles and wonders in particular for the top end of the market and finally get a fair share of this market segment, which pays top dollars for top services, from Southern to Eastern and Northern Africa.