Flourishing travel and tourism drives unprecedented success …

saudi hotel show_0
saudi hotel show_0
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SAUDI ARABIA – With the Kingdom of Saudi Arabia’s travel and tourism industry set to reach US$14.9trillion in 2012, according to the Saudi Council for Tourism & Antiquities (SCTA), and an ambitious

SAUDI ARABIA – With the Kingdom of Saudi Arabia’s travel and tourism industry set to reach US$14.9trillion in 2012, according to the Saudi Council for Tourism & Antiquities (SCTA), and an ambitious government program driving growth in the sector, it has never been more important for businesses in the food and hospitality industry to attend The Hotel Show Saudi Arabia. Seen as the gateway through which to reach the vast business opportunities in the Kingdom, the influential trade-only exhibition takes place at the Jeddah Centre for Forums & Events from November 17-19, 2012, and is held under the patronage of HRH Sultan Bin Salman Bin Abdulaziz Al-Saud, Chairman of the SCTA.

According to international industry consultant, Business Monitor International, Saudi Arabia is expected to welcome 15.8 million tourists by 2014, with some 381,000 new hotel rooms and a 63 percent increase in room stock against 2010 inventories forecast for completion by 2015. The country has emerged as one of the most captivating markets for foreign direct investment in the food, hotel, and hospitality industries.

Keeping pace with the demands of the country’s burgeoning hospitality market, The Hotel Show Saudi Arabia has focused its offering to provide an unmatched sourcing platform for buyers and sellers of hospitality supplies and services.

“With the Saudi Arabian hotel industry enjoying robust growth, the outlook for hospitality suppliers and service providers looks particularly buoyant. The Hotel Show Saudi Arabia is certainly the “must-attend” trade show for regional and global companies wanting to establish a presence or grow their existing businesses in this lucrative market,” said Frederique Maurell, Exhibition Director, The Hotel Show Saudi.

Five key segments are represented at this inaugural show, attracting exhibitors from the length of the industry value chain. These include Interiors & Design, Operating Equipment & Supplies, Technology & Sustainability, Outdoor & Resort Experience, and Food & Beverage. More than 100 companies from 24 countries will be participating this year, with 10 country pavilions represented at the show, including Italy, Greece, France, and Malaysia.

Zubair Furnishing, a global interior contracting and contract furnishing company with a presence in the region spanning four decades will participate at this year’s show. Pradheep Ramanathan, Vice President-Sales & Marketing said: “The Kingdom of Saudi Arabia is one of the few remaining key growth markets in the hospitality sector, and over 40 percent of our current turnover comes from this important market. We are delighted that The Hotel Show has expanded its presence to KSA and are hopeful that our participation will result in increased business opportunities.”

Other key exhibitors confirmed to participate include luxury bed and furnishings company Casa Shamuzzi, technology giant Equinox Arabia, French spices and nut company Gyma Food Industries, and hospitality accessories company Rikan.

Europe’s leading interiors fit out company Nowy Styl Group and Stylis Hotel Solutions, which together have formed a partnership manufacturing customized modular furniture systems for hotels, are also exhibiting in Jeddah. Pawel Makowski, General Manager Middle East at Nowy Styl Group said: “Stylis and Nowy Styl Group are looking forward to participating at The Hotel Show Saudi Arabia, because it is the ideal platform bringing together industry professionals under one roof. With increasing business tourism and expansion of the hospitality industry in KSA, we expect to increase our project business and strengthen our position in the region.”

To receive information on booking a stand or registering for The Hotel Show Saudi Arabia, please visit .

About the author


Editor in chief for eTurboNew is Linda Hohnholz. She is based in the eTN HQ in Honolulu, Hawaii.