Hertz goes mobile

Written by editor

PARK RIDGE, N.J. – The Hertz Corporation announced today the addition of Hertz for Windows Phone.

PARK RIDGE, N.J. – The Hertz Corporation announced today the addition of Hertz for Windows Phone. The app allows users to book, modify and search car rental reservations as well as find locations, all from the palm of their hand. Once on the road the app helps Windows Phone users find the nearest gas station and even where their rental car is parked — a first not only for Hertz, but also for the entire rental car industry.

“Hertz now has an app available on all four of the major smartphone platforms, which shows our commitment to staying current with the latest technology,” commented Mark P. Frissora, Chairman and Chief Executive Officer for Hertz. “More and more consumers are using a mobile device to book travel and Hertz’s Windows app brings speed and ease to life across these platforms.”

When a Hertz customer is on the go, our Windows Phone app still has them covered. For travelers in unfamiliar areas, Hertz for Windows Phone provides a gas station locator to ensure they never run out of fuel. Additionally, for those times our customers find themselves returning to their car after a long day at the beach, office or anywhere in between, Hertz for Windows Phone has a handy Find My Car feature that uses GPS tagging to lead the user back to their parking spot. The Find My Car feature is also a first in the rental car industry, showing that Hertz brings next wave innovation to customers.

“Windows Phone is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Hertz, that take advantage of the phone’s unique features and design,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “This recent addition to Windows Phone Marketplace is a great example of the rich applications our users will find to help them get the most out of their phone,” he continued.

Hertz’s mobile apps, which have already been downloaded by millions of users, puts the speed and ease of the Hertz car rental experience in the palm of your hands. Each app has a slick user interface that makes finding a location, booking and modifying reservations a breeze. When customers need a Hertz agent to talk to, the app has contact information for reservations, technical support, rental extensions, and the hearing impaired conveniently located on the home screen.

This also capitalizes on the growing trend of consumers using mobile devices to research and book travel. According to eMarketer research, 36 million people use a mobile device to research their travel options and 16 million use a mobile device to actually book their reservations[1]. Hertz for Windows Phone gives both of these population segments the tools to get the job done quickly and easily.

About the author


Editor in chief for eTurboNew is Linda Hohnholz. She is based in the eTN HQ in Honolulu, Hawaii.