Hilton Worldwide opens its first dual brand property in UK

Written by editor

BURTON UPON TRENT, UK and MCLEAN, Va. – Hilton Worldwide is today celebrating the opening of its first dual branded property in the U.K., the Hilton and Hampton by Hilton at St.

BURTON UPON TRENT, UK and MCLEAN, Va. – Hilton Worldwide is today celebrating the opening of its first dual branded property in the U.K., the Hilton and Hampton by Hilton at St. George’s Park, The Football Association’s (FA) new National Football Centre in Burton upon Trent. Dubbed the new home of English football, St George’s Park is the FA’s multi-million pound development with world-class training and development facilities designed to nurture a new generation of world class performers. Hilton and Hampton by Hilton at St. George’s Park offer sports, business and leisure guests a host of options all under one roof in the shape of a 142 bedroom upscale Hilton Hotels & Resorts hotel, and an 86 bedroom Hampton by Hilton for the value wise guest. This is the 11th property for the Hampton by Hilton brand in the UK, ahead of a further 11 in the pipeline.

Both hotels showcase iconic design, incorporating sustainable elements such as rainwater harvesting and a sleek, modern look and feel. Their interior designs draw inspiration from St. George’s Park’s footballing identity with limited edition prints, paying homage to greats of the English game, displayed both in guest bedrooms and public areas.

Simon Vincent, area president, Europe, Hilton Worldwide, said, “It is fitting that during this truly memorable summer of British sport, which has already seen the launch of Hilton London Wembley at another iconic sporting venue, we are now opening our first dual brand property in the UK at the new home of English football. We are exceptionally proud to have been chosen by the FA to bring this crucial aspect of the St George’s Park project to fruition and look forward to welcoming footballing, leisure and business guests alike to St George’s Park.”

Hilton at St George’s Park, Burton upon Trent offers upscale accommodation with 91 standard guest rooms, 41 executive rooms and 14 suites. Hampton by Hilton at St. George’s Park, Burton upon Trent provides 86 air-conditioned guest rooms, fitness room, 24/7 snack area, complimentary hot breakfast and contemplation room. Conferencing facilities are extensive thanks to a 500 seat conference room (convertible to a 400 capacity ballroom) 250 seat education zone featuring state of the art meeting, tutorial and seminar rooms and a 90 seat lecture theatre.

Guests can enjoy the stunning countryside location and wonderful views across the 330 acre site as they relax in the aptly named bar and lounge area, The Crossbar, or enjoy a meal in The Restaurant at St. George’s Park. This 66-seat brasserie offers a hearty British menu showcasing the best quality food, freshly prepared from seasonal, locally sourced produce and can cater for additional private dining for up to 68 guests.

The wider complex boasts upscale fitness and health facilities, which will include a range of services available to both hotel guests and local residents. The Health Club & Spa at St George’s Park will offer the very latest fitness and spa facilities as well as an indoor pool and relaxation area. The Spa, which includes four treatment rooms, will offer a luxurious experience with a Comfort Zone bespoke menu of services, exclusive to the Health Club and Spa at St George’s Park.

In addition, all facilities offered to guests at the neighbouring Hilton at St George’s Park will also be made available to those staying at the Hampton by Hilton property. An ample car park boasts 350 spaces, shared with the St. George’s Park training facility, while both hotels offer complimentary Wi-Fi throughout.

David Sheepshanks, FA joint acting chairman, said, “Our two Hilton hotels are pivotal to the future success of St. George’s Park, enabling us to welcome the general public as well as to offer a wide range of residential packages in football, sport , business and injury rehabilitation. Easily accessible, with fabulous facilities and setting a world class standard of service and care, we hope that St George’s Park will become the chosen destination for many.”

Greg Crawford, general manager, Hilton and Hampton by Hilton at St George’s Park, Burton upon Trent said, “From a professional point of view it’s the opportunity of a lifetime to be opening the company’s first dual-branded property here in the U.K. whilst working closely with The FA to fulfil its requirements in acting as a home away from home for every England squad from the U16s right up to senior level.”

“We are just as excited to welcome our first business and leisure guests to this ground breaking property, all of whom will arrive with the added incentive of soaking up the surrounds frequented by England’s footballing heroes. Both hotels provide outstanding venues for conferencing, exhibitions and events whilst local attractions include the National Forest, the National Arboretum, and Alton Towers so we will appeal to both business and leisure travellers in equal measure.”

About the author


Editor in chief for eTurboNew is Linda Hohnholz. She is based in the eTN HQ in Honolulu, Hawaii.