Quick News

Home Away from Home found for Australian Hockey

IMPORTANT DISCLOSURE ABOUT THIS POST

The content of this story is a PRESS RELEASE provided by a PR professional seeking "earned media."

Earned media means a PR Agency is paid by a client to pitch this story. This client (a destination, hotel, airline, cruiseline or another stakeholder) is looking for free editorial media mentioning.

 The goal for the PR agency is to get such free "promotional editorial coverage". For this effort, the client pays the PR agency - and this is called "earned media."

eTurboNews finds this process unfair to publications. However we include selected earned media pitches for the benefit of our readers. eTN wants readers to know, that there were no fact checks, no background investigation, and no balanced reporting included in this promotional press release.

This posting is widely searchable like all our regular content, but we exlude it from our email newsletters, enhanced social media, push - notifications, syndicated network.
We usually don't include do-follow links. This post is not converted to audio, podcast or video. It won't be mentioned on our breaking news show. Earned media appears on our home page for less than one hour, before it is archived.

We always suggest for PR agencies click on www.breakingnewseditor.com for more fair, prominent, and balanced options.


Hockey in Australia has found its ‘home away from home, securing a 2-year partnership agreement with Adina Hotels incorporating flagship national teams, the Kookaburras and Hockeyroos.

The agreement sees homegrown hotel brand Adina Hotels become Hockey Australia’s Exclusive Accommodation Partner, supporting teams as they play competitively in Australia, New Zealand, Europe, and Asia. The Adina logo will feature on the back of the Kookaburras and Hockeyroos playing uniforms.

Adina Hotels has also become an Official Partner of the various suite of Australian Hockey Championships (encompassing U13, U15, U18, U21, Country Challenge, and Men’s and Women’s Masters Championships).

“To partner with Adina Hotels, a highly recognizable and respected brand in the accommodation industry that is based in multiple destinations around the country, is a tremendous outcome for hockey in Australia,” said HA CEO David Pryles.

“As our world-class national teams spend lengthy periods in locations whether on tour or in camp, having spacious, self-contained accommodation they can base themselves and feel comfortable in is vital which is something that Adina Hotels prides itself on.”

“An association with our national championships will also provide a plethora of benefits for our participating teams and their families and friends in having a trusted accommodation provider.”

“We look forward to a prosperous relationship with Adina Hotels and thank them for the value they see in supporting Australian hockey.”

The strategic partnership is worldwide, with Adina Hotels operating in Australia, New Zealand, Germany, Austria, Denmark, Hungary, and Singapore. The hotel group will also enter Switzerland for the first time in February of 2023.

Adina is part of the Australian International Hotel Group, TFE Hotels. TFE Hotels Chief Executive Officer, Antony Ritch, said the partnership was a meeting of two great Australian organizations and he was thrilled to support the Australian Hockey community and some of the country’s most elite and competitive teams on the world sporting stage.

“We are committed to bringing the Australian style of hospitality to the world and supporting Australian talent,” he said. “We couldn’t be prouder to literally back the Kookaburras and Hockeyroos in the lead up to the Commonwealth Games and beyond.”

Leave a Comment